BRAND DASHBOARD experimental · EUROPE · 14 COUNTRIES ⓘ

TESLA — BEV registrations in Europe

Jul 2026: 2,626 · -59.3% YoY · share 8.8% · #22 BEV brand

YTD 2026: 128,321 · +38.5% vs YTD 2025 · BEV market +32.8% → outperforming by 5.7pp

14/14 countries through Jul 2026 · daily 6 already on Aug MTD: 1,409 thru 08-16

Brand Group

Standalone brand — not part of an auto group

KPI coverage

14 countries Daily 6 — freshest

Data through Jul 2026 — complete month ⓘ

Jul 2026 registrations

2,626

-59.3% YoY

QTD 2026 Q3

2,626

-59.3% YoY · 1 of 3 months in

YTD 2026

128,321

+38.5% vs YTD 2025

BEV market share YTD

8.8%

+0.4pp vs YTD 2025 · #2 BEV brand

vs BEV market

+5.7pp

brand +38.5% · market +32.8% (YTD YoY)

TESLA monthly registrations — last 12 months

Total across 14 countries, bars with YoY line. Faded bar — current month to date (daily 6 only).

Monthly Quarterly By country

TESLA by country — ranked by QTD Q3

Green dot — daily country, already reporting Aug MTD; amber — complete months through Jul 26. QTD includes MTD for daily countries. BEV share — brand share of the country's BEV market.

QTD Jul 26

Full country ranking →

Country	Data as of	QTD	YoY	QTD YoY	BEV share	Detail
United Kingdom	Aug MTD	1,258	-53.5%	—	2.2%	Charts Tables Share
Denmark	Aug MTD	796	+32.7%	—	4.3%	Charts Tables Share
Netherlands	Aug MTD	597	-26.3%	—	3.3%	Charts Tables Share
Germany	Jul 26	367	-66.9%	—	0.5%	Charts Tables Share
Norway	Aug MTD	180	-92.2%	—	1.3%	Charts Tables Share
Spain	Aug MTD	159	-85.8%	—	1.1%	Charts Tables Share
Finland	Jul 26	125	+17.9%	—	4.0%	Charts Tables Share
Czech Republic	Jul 26	112	-21.7%	—	7.2%	Charts Tables Share
Italy	Jul 26	104	-77.2%	—	1.5%	Charts Tables Share
Portugal	Jul 26	89	-68.7%	—	1.6%	Charts Tables Share
Sweden	Aug MTD	86	-69.0%	—	0.7%	Charts Tables Share
Ireland	Jul 26	81	-56.5%	—	0.8%	Charts Tables Share
Switzerland	Jul 26	54	-86.6%	—	1.0%	Charts Tables Share
Austria	Jul 26	27	-90.5%	—	0.4%	Charts Tables Share

Top TESLA models — Jul 2026, 12 countries

Model mix: share of brand volume. Largest markets split out. AT and PT excluded — no model-level data.

Models table →

Model	Total	Share	GB	DK	DE	NL	ES	FI	YoY
MODEL Y	2,064	82.2%	266	495	299	346	124	123	-39.7%
MODEL 3	234	9.3%	122	12	56	10	7	1	-88.7%
MODEL S	8	0.3%	—	—	7	—	—	1	-71.4%
MODEL X	6	0.2%	—	1	5	—	—	—	-78.6%
OTHER	198	7.9%	—	—	—	—	—	—	—
TOTAL	2,510	100%							-59.3%

MODEL Y + MODEL 3 = 91.6% of brand volume.

Deep dive Volumes yearly Quarterly YoY QoQ | Models monthly Daily Ranking Trend | Share trend Share pie Trims | Brands CSV Models CSV premium

Experimental page — layout and metrics may change. Scope: 14 European countries with complete brand-level data (ALL_MONTHLY). France and Poland excluded — limited brand data quality (Data status); Belgium excluded — annual cadence. Data disclaimer

TESLA — BEV registrations in Europe

Brands

Auto groups

TESLA monthly registrations — last 12 months

TESLA by country — ranked by QTD Q3

Top TESLA models — Jul 2026, 12 countries