BRAND DASHBOARD experimental · EUROPE · 14 COUNTRIES

BMW — BEV registrations in Europe

Jul 2026: 16,530 · +43.3% YoY · share 6.3% · #2 BEV brand

YTD 2026: 91,925 · +15.4% vs YTD 2025 · BEV market +32.8% → trailing by 17.4pp

14/14 countries through Jul 2026 · daily 6 already on Aug MTD: 2,451 thru 08-16
KPI coverage Data through Jul 2026 — complete month

Jul 2026 registrations

16,530

+43.3% YoY

QTD 2026 Q3

16,530

+43.3% YoY · 1 of 3 months in

YTD 2026

91,925

+15.4% vs YTD 2025

BEV market share YTD

6.3%

-1.0pp vs YTD 2025 · #4 BEV brand

vs BEV market

-17.4pp

brand +15.4% · market +32.8% (YTD YoY)

BMW monthly registrations — last 12 months

Total across 14 countries, bars with YoY line. Faded bar — current month to date (daily 6 only).

BMW by country — ranked by QTD Q3

Green dot — daily country, already reporting Aug MTD; amber — complete months through Jul 26. QTD includes MTD for daily countries. BEV share — brand share of the country's BEV market.

Country Data as of QTD YoY BEV share Last 12 months Detail
DE Germany Jul 26 7,745 +42.0%
GB United Kingdom Aug MTD 2,954 +19.4%
DK Denmark Aug MTD 1,173 +8.1%
NL Netherlands Aug MTD 1,043 +84.0%
AT Austria Jul 26 971 +62.9%
SE Sweden Aug MTD 935 +38.7%
NO Norway Aug MTD 887 +19.4%
PT Portugal Jul 26 685 +81.7%
ES Spain Aug MTD 675 +44.5%
IT Italy Jul 26 601 +48.0%
IE Ireland Jul 26 432 +158.7%
CH Switzerland Jul 26 429 +75.1%
FI Finland Jul 26 408 +177.6%
CZ Czech Republic Jul 26 43 +0.0%

Top BMW models — Jul 2026, 12 countries

Model mix: share of brand volume. Largest markets split out. AT and PT excluded — no model-level data.

Models table →
Model Total Share DE GB DK SE NL IT YoY
IX1 4,897 32.9% 2,901 372 241 187 241 286 +14.8%
IX3 4,154 27.9% 1,648 460 326 320 260 214 +11127.0%
4 SERIES 1,517 10.2% 1,464 44 +35.6%
5 SERIES 899 6.0% 844 53 -16.6%
I4 779 5.2% 301 65 37 30 -6.9%
OTHER 2,628 17.7%
TOTAL 14,874 100%             +43.3%

IX1 + IX3 = 60.9% of brand volume.

Experimental page — layout and metrics may change. Scope: 14 European countries with complete brand-level data (ALL_MONTHLY). France and Poland excluded — limited brand data quality (Data status); Belgium excluded — annual cadence. Data disclaimer