BRAND DASHBOARD experimental · EUROPE · 14 COUNTRIES

POLESTAR — BEV registrations in Europe

Dec 2024: 3,191 · +9.7% YoY · share 1.8% · #15 BEV brand

YTD 2024: 27,543 · -8.8% vs YTD 2023 · BEV market +0.8% → trailing by 9.6pp

14/14 countries through Dec 2024
KPI coverage Data through Dec 2024 — complete month

Dec 2024 registrations

3,191

+9.7% YoY

QTD 2024 Q4

7,595

+13.4% YoY · 3 of 3 months in

YTD 2024

27,543

-8.8% vs YTD 2023

BEV market share YTD

1.8%

-0.2pp vs YTD 2023 · #17 BEV brand

vs BEV market

-9.6pp

brand -8.8% · market +0.8% (YTD YoY)

POLESTAR monthly registrations — last 12 months

Total across 14 countries, bars with YoY line. Faded bar — current month to date (daily 6 only).

POLESTAR by country — ranked by QTD Q4

Green dot — daily country, already reporting Jan MTD; amber — complete months through Dec 24. QTD includes MTD for daily countries. BEV share — brand share of the country's BEV market.

Country Data as of QTD YoY BEV share Last 12 months Detail
GB United Kingdom Jan MTD 2,334 -3.7%
SE Sweden Jan MTD 1,807 +113.3%
DE Germany Dec 24 688 -15.9%
NL Netherlands Jan MTD 659 +45.2%
DK Denmark Jan MTD 581 -33.4%
NO Norway Jan MTD 434 -7.5%
ES Spain Jan MTD 259 +259.7%
AT Austria Dec 24 258 +83.0%
CH Switzerland Dec 24 197 -18.9%
PT Portugal Dec 24 130 +128.1%
IE Ireland Dec 24 111 +362.5%
IT Italy Dec 24 107 +50.7%
FI Finland Dec 24 28 -86.2%
CZ Czech Republic Dec 24 2

Top POLESTAR models — Dec 2024, 12 countries

Model mix: share of brand volume. Largest markets split out. AT and PT excluded — no model-level data.

Models table →
Model Total Share GB SE DE NL DK ES YoY
4 1,315 43.3% 495 313 195 80 119 16
2 1,286 42.4% 239 451 87 160 111 140 -54.7%
3 425 14.0% 167 95 46 30 11 6
1 7 0.2%
OTHER 1 0.0%
TOTAL 3,034 100%             +9.7%

4 + 2 = 85.7% of brand volume.

Experimental page — layout and metrics may change. Scope: 14 European countries with complete brand-level data (ALL_MONTHLY). France and Poland excluded — limited brand data quality (Data status); Belgium excluded — annual cadence. Data disclaimer