BRAND DASHBOARD experimental · EUROPE · 14 COUNTRIES

SMART — BEV registrations in Europe

Nov 2025: 926 · -31.3% YoY · share 0.5% · #30 BEV brand

YTD 2025: 9,476 · -53.2% vs YTD 2024 · BEV market +30.6% → trailing by 83.9pp

14/14 countries through Nov 2025
KPI coverage Data through Nov 2025 — complete month

Nov 2025 registrations

926

-31.3% YoY

QTD 2025 Q4

1,979

-31.6% YoY · 2 of 3 months in

YTD 2025

9,476

-53.2% vs YTD 2024

BEV market share YTD

0.5%

-0.9pp vs YTD 2024 · #29 BEV brand

vs BEV market

-83.9pp

brand -53.2% · market +30.6% (YTD YoY)

SMART monthly registrations — last 12 months

Total across 14 countries, bars with YoY line. Faded bar — current month to date (daily 6 only).

SMART by country — ranked by QTD Q4

Green dot — daily country, already reporting Dec MTD; amber — complete months through Nov 25. QTD includes MTD for daily countries. BEV share — brand share of the country's BEV market.

Country Data as of QTD YoY BEV share Last 12 months Detail
DE Germany Nov 25 871 -46.2%
GB United Kingdom Dec MTD 269 +43.1%
NL Netherlands Dec MTD 161 -34.8%
CH Switzerland Nov 25 133 -24.9%
AT Austria Nov 25 133 +26.7%
ES Spain Dec MTD 126 -8.0%
PT Portugal Nov 25 112 -10.4%
FI Finland Nov 25 79
IT Italy Nov 25 52 -78.7%
NO Norway Dec MTD 30 +42.9%
SE Sweden Dec MTD 12 -57.1%
CZ Czech Republic Nov 25 1
DK Denmark Dec MTD 0 -100.0%
IE Ireland Nov 25 0 -100.0%

Top SMART models — Nov 2025, 12 countries

Model mix: share of brand volume. Largest markets split out. AT and PT excluded — no model-level data.

Models table →
Model Total Share DE GB NL ES CH FI YoY
5 340 40.8% 183 1 47 2 48 42
1 278 33.4% 123 97 12 29 7 -66.3%
3 205 24.6% 81 43 29 32 7 -52.9%
OTHER 10 1.2%
TOTAL 833 100%             -31.3%

5 + 1 = 74.2% of brand volume.

Experimental page — layout and metrics may change. Scope: 14 European countries with complete brand-level data (ALL_MONTHLY). France and Poland excluded — limited brand data quality (Data status); Belgium excluded — annual cadence. Data disclaimer